The NCAA’s evolving policy on Name, Image, and Likeness (NIL) has opened the door for college athletes to receive compensation for endorsements, sponsorships, social media promotions, autographs, personal appearances, and other marketing opportunities.
While this new era empowers student-athletes to capitalize on their talents and brand, it also introduces complex legal and regulatory challenges that require careful guidance.
At our firm, we are deeply committed to guiding student-athletes through the evolving landscape of Name, Image, and Likeness (NIL) agreements. With the NCAA now allowing athletes to profit from their personal brand, navigating these opportunities requires not only strategy but also strong legal protection. Whether you’re exploring your first endorsement deal, weighing multiple partnership offers, or looking to build a lasting personal brand, our team ensures that every agreement aligns with NCAA compliance standards and safeguards your eligibility.
We take a personalized approach to each client, providing legal counsel on contract drafting, negotiation, intellectual property rights, and long-term planning. Our goal is to help student-athletes make informed decisions that support both their immediate opportunities and future professional endeavors — whether in sports, business, or beyond. With us by your side, you can confidently pursue your NIL goals while staying focused on your athletic and academic success.
Ensuring terms are fair, compliant, and in your best interest
Advocating on your behalf to maximize compensation and minimize risk
Protecting your eligibility by aligning each agreement with NCAA and institutional policies
Helping you understand your rights, responsibilities, and opportunities under NIL regulations
NIL deals aren’t just simple business transactions — they are powerful opportunities that can define your personal brand, influence your public image, and shape the direction of your athletic and professional career. These agreements often involve complex legal, financial, and reputational considerations that can have lasting effects well beyond your time as a student-athlete. From social media endorsements and sponsorships to licensing agreements and appearance fees, every NIL deal you enter into carries both potential and risk.
That’s why having knowledgeable and experienced legal representation is not only advisable — it’s essential. A trusted attorney can help you review, draft, and negotiate contracts to ensure your rights are protected, your obligations are clear, and your future is secure. We help you avoid hidden clauses that may limit your opportunities down the road, safeguard your intellectual property, and ensure full compliance with NCAA regulations and state laws.
With the right legal guidance, you can confidently navigate the fast-changing NIL landscape, maximize your earnings, and build a strong foundation for long-term success — on the field, in business, and in life.
Let us be your trusted advisor as you take full advantage of the opportunities NIL presents. Reach out today to learn how we can help you succeed — on your terms.
(o) (301) 330-6790
ray@mckenzie-legal.com
